CCTV8 DRAMA CHANNEL
IN THE MOOD 4K
Our re-brand for CCTV8 Drama channel began with our studio designing a distinctive new logo that combines the number 8 with a red cinema screen icon to powerfully project an image of the shared cinematic experiences and big-scale television productions that CCTV8 is renowned for.
Using a combination of live-action, 2D & 3D animation we created two 15 seconds Logo Resolves featuring many different, fast-cutting 8s created from double circles. Each 8 is suggestive of a different mood and meaning. Finally four 10 seconds IDs projecting strong, dramatic “Feelings” were delivered for branding different Drama content. Delivery of the channel package was in 4K with Dolby Surround Sound.