Multi award-winning IDs and Total Package design for this influential Chinese culture and news channel. CCTV4 is broadcast across Europe, U.S. and Asia as well as all of Mainland China. We devised the new channel positioning of “China Perspectives” and then designed a red, square framed logo to support that new vision. The square frame then becomes the visual metaphor for a beautiful series of channel ident sequences and logo resolves, as well as lending itself naturally to framing CCTV4 programming content in Promo End boards.